Experts have estimated that there will be about 2.14 billion global digital buyers in 2021. The number is estimated for approximately 27.2% of the current world population of 7.8 billion people.

These online shoppers are looking for a wide range of products that cut across fashion, gadgets, health and wellness.

With more and more people going online searching for health solutions, this will be a great time to push your wellness e-commerce store in front of them and make it as visible as possible.

In this article, we’ll be looking at some clever tactics you can employ to promote your health and wellness e-commerce store in 2021 and beyond. However, just before we take a deep dive into that, let’s examine the three types of audiences that are likely to buy from you.

Driving Traffic to Your Online Store

You should consider 3 target audiences when it comes to promoting your health and wellness e-commerce store.

  1. Customers who have bought from your store in the past (or at least know that your store exists)
  2. Potential customers who are in search and in need of the products you offer (high-quality mushrooms, for instance)
  3. People who don’t know about your store or product but would be interested if they only knew about it

6 Marketing Tactics to Promote Your Online Store

With a clear understanding of your target audience, you can use the following tips to drive more traffic to your online wellness store and generate more sales.

Utilize Your E-mail List

E-mail marketing has proven to be one of the most effective means of retaining already-existing customers. Of course, not everyone who subscribed to your e-mail notification has made a purchase, but the use of this marketing technique to promote a special mushroom brand might just be the catalyst for sale!

All you have to do is gather as many e-mails as you can from your already-existing and prospective customers and keep them updated with your old/new products or promotions.

Please include a link in each of your e-mail messages that will take them straight to the store as they click. You can also offer rewards for referrals, as this will encourage your prospects and already-existing customers to share your store link among their friends and family members.

Improve Your Social Media Presence Organically

There are about 4 billion people actively using social media worldwide in 2021. This is a significant increase when compared to 3.48 billion estimated users in 2019.

What this tells you is that social media is the best place to locate your customers digitally.

If you haven’t already set up your social media accounts, then your wellness e-commerce store is already losing customers to your competitors.

Once you have your brand’s Facebook, Twitter, Instagram and other relevant social media accounts set up, you will need to engage them with helpful content directly related to the health and wellness products you have in your store.

For instance, you can create short blog posts about mushrooms and their health benefits. You should also include the product’s image and store link in every post.

Doing short, problem-solving videos is also a great way for you to speak to your prospects directly. Ensure that the store link is visible in each of your videos.

Remember, all the content you post on your social media platforms has to be engaging. More importantly, they also have to be able to solve the reader’s problem.

Optimize Your Ecommerce Store For Mobile

Statistics have shown that most of all the social media users in the world, which numbers up to 4 billion, operate their accounts via their mobile phones. To add to that, an estimated 55.4% of customers worldwide bought a product online using their mobile phones as of the third quarter of 2020.

Let’s not forget that the popularity and advancement in mobile phone technology have contributed greatly to mobile internet services’ affordability.

This clearly defines why your health and wellness e-commerce store needs to be fully optimized for mobile, as it has become the preferred tool with which prospective customers search for products online.

Here’s what you can do to optimize your online wellness store for mobile:

  • Ensure that your pages load fast (slow loading will prompt the customer to check out and try another store)
  • Improve user experience by ensuring all the buttons and icons are just as visible on mobile as they are on PC
  • Optimize for local SEO, or translate your website in multiple languages if you’re looking to attract an international audience

Use Google Ads

Taking advantage of google ads for search engine marketing offers you the opportunity to bid on keywords, intending to pop up first on search engine result pages.

This is an effective way of directly driving traffic to your wellness store and improving sales.

Use Social Media Ads

While Google ads are more “Google-search-specific,” social media ads are those that appear to your target audience on their social media feeds.

Platforms like Facebook, Twitter, and Instagram all have advertisement packages that you can use to promote your online store. The best part is, these packages are extremely flexible, as you can target by age, gender, location, and interest.

Before you pay for your ads, you will have to identify your target market. Since you’re operating a health and wellness store, you should advertise to those in the age bracket of health consciousness.

According to a 2015 survey, people between 18 to 34 and above were most willing to pay for premium health products like wellness mushrooms. Your social media ads should be targeted but not limited to this audience. Because who doesn’t want a boost in their immune system? Who doesn’t want to sleep better at night or need a little more burst of energy to go about the day’s hustles?

Ensure a direct link to your store is included in each campaign.

Use Influencer Marketing

Influencers have large and loyal followings and can use their influence to convince their followers to buy a certain product or service.

You can hire a local influencer to talk about the benefits of using your wellness products to boost sales. This can be done via short videos or better still pictures with your products, including a link to your store.

Final Words

With the ever-increasing number of online shoppers worldwide, it is only right that your health and wellness e-commerce store stays in front of your prospective customers and is ahead of your competition.

Use these clever promotional techniques to give your online store a boost! Need further help on how to drive sales? Then it would help if you considered signing up for our e-mail list. There we will show you proven tips and best practices to grow a successful e-commerce mushroom brand.